For the last several years, we've played increasingly elaborate April Fool's jokes on select members of the media and the public at large. It started with baconlube (which became a real product), then BaconAir (bacon flavored oxygen inhalers - still not real) and BaconBaby baby formula (will never be real).
This year was no different, but we decided to play the joke a little differently than years past. Here's how it went down.
We started by announcing the launch of Bacon Coffins - for those that love bacon to death. In partnership with local TV station KIRO, we made a ridiculous video complete with a real Bacon Coffin and with Justin and Dave dressed in black suits and ties.
We sent this video to thousands of members of the media with an over-the-top press release saying things like "Bacon Coffins are finished with a painted Bacon and Pork shading and accented with gold stationary handles. The interior has an adjustable bed and mattress, a bacon memorial tube and is completed in ivory crepe coffin linens. Classy. Bacon. Coffin."
Many in the media believed this to be an elaborate hoax - we're looking at you, Huffington Post - which in a way it was. We launched this right before April Fool's day, which made it only natural to wonder, "Are they serious?" We got lots of press coverage, including the front page of the Financial Times in 26 countries, BusinessWeek, Fox News, Time and Bloomberg. Most of them, unfazed by our previous jokes at the media's expense, thought we were completely serious. Some, including CNBC and Geekosystem, wondered if we were kidding. Some of the best headlines were:
- Rest in Grease - Headline News
- Bacon Coffin lets Bacon Lovers Die and Go to Heaven - KING 5
- Rest in Pork - Spokane Spokesman-Review
But the real joke is... that Bacon Coffins are STILL REAL. We really are making and selling these - and that's our April Fool's joke, maybe the best April Fool's joke we've ever played.
Still don't believe us? Buy one for yourself at www.BaconCoffins.com. For the low, low price of $2,999.99, you can be buried forever in an eternal pork embrace.