This is a real tattoo from a real customer in Virginia, who's getting a matching tattoo to match his girlfriend's pictured here. We are truly honored to grace this person's (arm? leg?). We'll also post the matching tat when we have it!
There's already been some speculation by Serious Eats that this is a hoax, although they concluded that it is probably not. For the record: we assure you this is as real as it gets. May the bacon gods strike us down if this is a hoax!